Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2

Detalhes bibliográficos
Autor(a) principal: Nicolai, Francesco
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/181022
Resumo: The Work Project explores the future of the German confectionery market, employing the intuitive logical school in scenario planning. The study focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios, centered on the key uncertainties “Stability of Supply Chain” and “Health Regulations”, contributes to fostering a heightened awareness. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero Deutschland GmbH are provided.
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spelling Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2ConfectionaryScenario planningStrategic foresightManagementStrategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe Work Project explores the future of the German confectionery market, employing the intuitive logical school in scenario planning. The study focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios, centered on the key uncertainties “Stability of Supply Chain” and “Health Regulations”, contributes to fostering a heightened awareness. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero Deutschland GmbH are provided.Alvarenga, AntónioRUNNicolai, Francesco2025-03-21T09:26:35Z2024-01-192023-12-202024-01-19T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/181022TID:203865332enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T02:02:59Zoai:run.unl.pt:10362/181022Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:42:12.779616Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
title Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
spellingShingle Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
Nicolai, Francesco
Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
title_full Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
title_fullStr Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
title_full_unstemmed Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
title_sort Scenarios for the future of the German confectionary market by 2030 - strategic implications for Ferrero Germany: explore - megatrend 1 and megatrend 2
author Nicolai, Francesco
author_facet Nicolai, Francesco
author_role author
dc.contributor.none.fl_str_mv Alvarenga, António
RUN
dc.contributor.author.fl_str_mv Nicolai, Francesco
dc.subject.por.fl_str_mv Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Confectionary
Scenario planning
Strategic foresight
Management
Strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The Work Project explores the future of the German confectionery market, employing the intuitive logical school in scenario planning. The study focuses on extensive expert and client involvement, particularly collaborating with Ferrero Deutschland GmbH. The primary objective is to navigate high uncertainty, understand plausible events' impacts on industry, retail, and consumers, and dynamically respond to an unknown future. The development of four plausible scenarios, centered on the key uncertainties “Stability of Supply Chain” and “Health Regulations”, contributes to fostering a heightened awareness. General and scenario-specific strategic implications, offering action plans for the four distinctive futures for Ferrero Deutschland GmbH are provided.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-01-19
2024-01-19T00:00:00Z
2025-03-21T09:26:35Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/181022
TID:203865332
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identifier_str_mv TID:203865332
dc.language.iso.fl_str_mv eng
language eng
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dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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