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The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention

Bibliographic Details
Main Author: Cruz, David Manuel Ascensão
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174685
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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oai_identifier_str oai:run.unl.pt:10362/174685
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The Impact of Fear of Better Options (FOBO) on Consumer Purchase IntentionFear of Better OptionsConsumer BehaviorChoice OverloadOnline ShoppingDecision-MakingSDG 4 - Quality educationSDG 8 - Decent work and economic growthSDG 9 - Industry, innovation and infrastructureSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceIn the rapidly evolving online shopping environment, consumers are often faced with overwhelming choices that can make decision-making difficult. This study examines the impact of the Fear of Better Options (FOBO) on purchase intentions in the online computer marketplace. The study employs the Partial Least Square Structural Equation Modeling (PLS-SEM) to examine the interplay between FOBO and other psychological factors such as Choice Overload, Perceived Risk, and Involvement. The results show that Perceived Risk significantly influences FOBO and Purchase Intentions, while Choice Overload notably increases FOBO. Surprisingly, Involvement does not mitigate the effects of FOBO on purchase decisions as expected. These results not only challenge existing assumptions about consumer behavior but also point to an urgent need for strategies that minimize FOBO and increase consumer confidence when confronted with (too) many product choices.Rita, Paulo Miguel Rasquinho FerreiraOliveira, Pedro Miguel Garcia deRUNCruz, David Manuel Ascensão2024-10-282027-10-28T00:00:00Z2024-10-28T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174685TID:203778324enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-13T01:41:33Zoai:run.unl.pt:10362/174685Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:55.691028Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
title The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
spellingShingle The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
Cruz, David Manuel Ascensão
Fear of Better Options
Consumer Behavior
Choice Overload
Online Shopping
Decision-Making
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
title_full The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
title_fullStr The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
title_full_unstemmed The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
title_sort The Impact of Fear of Better Options (FOBO) on Consumer Purchase Intention
author Cruz, David Manuel Ascensão
author_facet Cruz, David Manuel Ascensão
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Oliveira, Pedro Miguel Garcia de
RUN
dc.contributor.author.fl_str_mv Cruz, David Manuel Ascensão
dc.subject.por.fl_str_mv Fear of Better Options
Consumer Behavior
Choice Overload
Online Shopping
Decision-Making
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Fear of Better Options
Consumer Behavior
Choice Overload
Online Shopping
Decision-Making
SDG 4 - Quality education
SDG 8 - Decent work and economic growth
SDG 9 - Industry, innovation and infrastructure
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-10-28
2024-10-28T00:00:00Z
2027-10-28T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174685
TID:203778324
url http://hdl.handle.net/10362/174685
identifier_str_mv TID:203778324
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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