The effect of online reviews on customer purchase intention for luxury cosmetic products

Detalhes bibliográficos
Autor(a) principal: Sardinha, Marta Isabel Toscano
Data de Publicação: 2020
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/104556
Resumo: The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention.
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spelling The effect of online reviews on customer purchase intention for luxury cosmetic productsOnline reviewsCustomer purchase intentionLuxury cosmetic productsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention.Santos, CarlosRUNSardinha, Marta Isabel Toscano2023-01-13T01:31:07Z2020-01-132020-01-032020-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/104556TID:202492893enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:47:43Zoai:run.unl.pt:10362/104556Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:18:52.087068Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The effect of online reviews on customer purchase intention for luxury cosmetic products
title The effect of online reviews on customer purchase intention for luxury cosmetic products
spellingShingle The effect of online reviews on customer purchase intention for luxury cosmetic products
Sardinha, Marta Isabel Toscano
Online reviews
Customer purchase intention
Luxury cosmetic products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The effect of online reviews on customer purchase intention for luxury cosmetic products
title_full The effect of online reviews on customer purchase intention for luxury cosmetic products
title_fullStr The effect of online reviews on customer purchase intention for luxury cosmetic products
title_full_unstemmed The effect of online reviews on customer purchase intention for luxury cosmetic products
title_sort The effect of online reviews on customer purchase intention for luxury cosmetic products
author Sardinha, Marta Isabel Toscano
author_facet Sardinha, Marta Isabel Toscano
author_role author
dc.contributor.none.fl_str_mv Santos, Carlos
RUN
dc.contributor.author.fl_str_mv Sardinha, Marta Isabel Toscano
dc.subject.por.fl_str_mv Online reviews
Customer purchase intention
Luxury cosmetic products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Online reviews
Customer purchase intention
Luxury cosmetic products
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The openness of online platforms generates more information on luxury brands, and consequently,it hasincreased their online presence. The purpose of this study is to investigate the effectiveness of online reviews on customers' purchase intention for Luxury Cosmetic Products by testing the effect of the observable variables Volume, Valence, Attitude, andRisk Perception of online reviews on luxury consumers. It was conductedthrough an onlinequestionnaire with 201participants. The analysis of the responsescollectedshowed that the Volume of online reviews does not influence purchase Intention of luxurycosmetic products. Also, the Customers' Attitude towards online reviews is a significant moderator that influencesPurchase Intention.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-13
2020-01-03
2020-01-13T00:00:00Z
2023-01-13T01:31:07Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/104556
TID:202492893
url http://hdl.handle.net/10362/104556
identifier_str_mv TID:202492893
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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