The influence of online reviews on the purchase decisions of customers in luxury fashion

Bibliographic Details
Main Author: Gato, Ana Carolina Lopes
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174175
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The influence of online reviews on the purchase decisions of customers in luxury fashionLuxury Fashion ApparelOnline ReviewsPurchase IntentionConsumer Decision-MakingSDG 4 - Quality educationDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThe accelerated evolution of digital technologies has significantly impacted consumer behavior, particularly within the luxury fashion sector. This research investigates how online reviews impact high-end fashion consumer purchases, focusing on review quality, quantity, and ratings. A survey and structural equation model assessed how reviews affect Portuguese consumers' attitudes, product involvement, and purchase intentions of luxury products. The findings indicate that high-quality online reviews significantly enhance product category involvement and positively influence purchase intentions and consumer attitudes toward products. The findings indicate that the quantity of information and customer ratings significantly enhance the quality of online reviews. Additionally, attitudes toward products directly improve purchase intentions and affect product category involvement. The involvement with the product also affects the intention to buy. This research contributes to understanding digital consumer behavior in the luxury fashion market, providing actionable insights for luxury brands to optimize their online presence and customer engagement strategies.Rita, Paulo Miguel Rasquinho FerreiraOliveira, Pedro Miguel Garcia deRUNGato, Ana Carolina Lopes2024-10-252027-10-25T00:00:00Z2024-10-25T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174175TID:203778553enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-13T01:40:28Zoai:run.unl.pt:10362/174175Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:34.818441Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The influence of online reviews on the purchase decisions of customers in luxury fashion
title The influence of online reviews on the purchase decisions of customers in luxury fashion
spellingShingle The influence of online reviews on the purchase decisions of customers in luxury fashion
Gato, Ana Carolina Lopes
Luxury Fashion Apparel
Online Reviews
Purchase Intention
Consumer Decision-Making
SDG 4 - Quality education
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The influence of online reviews on the purchase decisions of customers in luxury fashion
title_full The influence of online reviews on the purchase decisions of customers in luxury fashion
title_fullStr The influence of online reviews on the purchase decisions of customers in luxury fashion
title_full_unstemmed The influence of online reviews on the purchase decisions of customers in luxury fashion
title_sort The influence of online reviews on the purchase decisions of customers in luxury fashion
author Gato, Ana Carolina Lopes
author_facet Gato, Ana Carolina Lopes
author_role author
dc.contributor.none.fl_str_mv Rita, Paulo Miguel Rasquinho Ferreira
Oliveira, Pedro Miguel Garcia de
RUN
dc.contributor.author.fl_str_mv Gato, Ana Carolina Lopes
dc.subject.por.fl_str_mv Luxury Fashion Apparel
Online Reviews
Purchase Intention
Consumer Decision-Making
SDG 4 - Quality education
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Luxury Fashion Apparel
Online Reviews
Purchase Intention
Consumer Decision-Making
SDG 4 - Quality education
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-10-25
2024-10-25T00:00:00Z
2027-10-25T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174175
TID:203778553
url http://hdl.handle.net/10362/174175
identifier_str_mv TID:203778553
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833597942820241408

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