Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute

Bibliographic Details
Main Author: Freire, Carolina Nastassia de Moura
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/150672
Summary: Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
id RCAP_418169f9f21fa98bc60c6d6bb7dc1c63
oai_identifier_str oai:run.unl.pt:10362/150672
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Customer Journey Definition and Implementation of Segmentation in a Financial Services InstituteCustomer JourneySegmentationPersonasCustomer ExperiencePain PointsCustomer KnowledgeMarketing CampaignsProject Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceFinancial Institutions are facing a lot of disruptions driven by a world which became digital. Many banks already understand that they need to invest if they want significant transformation and reinforce strategies to adapt to global trends. It’s no longer enough for companies to compete only over prices, services, products, last models, etc – but the way how they do it’s starting to be as important as what it delivers – which content should companies present to which clients? All the steps of this project will help to build a stronger customer loyalty and personalized marketing strategies for this financial services institute and will try to help them to increase product and offers awareness and thus increase sales.Orghian, DianaRUNFreire, Carolina Nastassia de Moura2023-03-16T15:58:31Z2023-01-272023-01-27T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/150672TID:203247493enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:10:09Zoai:run.unl.pt:10362/150672Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:40:42.922723Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
spellingShingle Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
Freire, Carolina Nastassia de Moura
Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
title_short Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_full Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_fullStr Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_full_unstemmed Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
title_sort Customer Journey Definition and Implementation of Segmentation in a Financial Services Institute
author Freire, Carolina Nastassia de Moura
author_facet Freire, Carolina Nastassia de Moura
author_role author
dc.contributor.none.fl_str_mv Orghian, Diana
RUN
dc.contributor.author.fl_str_mv Freire, Carolina Nastassia de Moura
dc.subject.por.fl_str_mv Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
topic Customer Journey
Segmentation
Personas
Customer Experience
Pain Points
Customer Knowledge
Marketing Campaigns
description Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2023
dc.date.none.fl_str_mv 2023-03-16T15:58:31Z
2023-01-27
2023-01-27T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/150672
TID:203247493
url http://hdl.handle.net/10362/150672
identifier_str_mv TID:203247493
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833596880756408320

Similar Items