Internationalization of Volkswagen group services consulting: the case of Mexico

Detalhes bibliográficos
Autor(a) principal: Cireddu, Andrea
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/179441
Resumo: This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion.
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spelling Internationalization of Volkswagen group services consulting: the case of MexicoConsultingInternational businessFdiExportSmeServicesB2bInternational market selectionCountry rankingCountry clusteringMarket entry strategyDomínio/Área Científica::Ciências Sociais::Economia e GestãoThis thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion.Gomes, EmanuelRUNCireddu, Andrea2025-02-20T16:24:44Z2024-06-212024-05-162024-06-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/179441TID:203724135enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-24T01:51:21Zoai:run.unl.pt:10362/179441Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:40:19.771787Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Internationalization of Volkswagen group services consulting: the case of Mexico
title Internationalization of Volkswagen group services consulting: the case of Mexico
spellingShingle Internationalization of Volkswagen group services consulting: the case of Mexico
Cireddu, Andrea
Consulting
International business
Fdi
Export
Sme
Services
B2b
International market selection
Country ranking
Country clustering
Market entry strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Internationalization of Volkswagen group services consulting: the case of Mexico
title_full Internationalization of Volkswagen group services consulting: the case of Mexico
title_fullStr Internationalization of Volkswagen group services consulting: the case of Mexico
title_full_unstemmed Internationalization of Volkswagen group services consulting: the case of Mexico
title_sort Internationalization of Volkswagen group services consulting: the case of Mexico
author Cireddu, Andrea
author_facet Cireddu, Andrea
author_role author
dc.contributor.none.fl_str_mv Gomes, Emanuel
RUN
dc.contributor.author.fl_str_mv Cireddu, Andrea
dc.subject.por.fl_str_mv Consulting
International business
Fdi
Export
Sme
Services
B2b
International market selection
Country ranking
Country clustering
Market entry strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Consulting
International business
Fdi
Export
Sme
Services
B2b
International market selection
Country ranking
Country clustering
Market entry strategy
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description This thesis rigorously examines the internationalization journey of MotorCar Services Consulting Iberia. It initiates with comprehensive literature reviews on five key internationalization topics. Subsequently, it assesses MCC Iberia's domestic market position and conducts a meticulous international market selection process. Utilizing quantitative analysis, countries are ranked and clustered to identify prime expansion markets. Detailed in-depth market analyses follow for potential markets, informing tailored entry strategies, particularly focusing on the United States. Additionally, region-specific marketing plans and financial forecasts were created to ensure strategic decision-making and optimal outcomes for MCC Iberia's global expansion.
publishDate 2024
dc.date.none.fl_str_mv 2024-06-21
2024-05-16
2024-06-21T00:00:00Z
2025-02-20T16:24:44Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/179441
TID:203724135
url http://hdl.handle.net/10362/179441
identifier_str_mv TID:203724135
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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