Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?

Bibliographic Details
Main Author: Rebelo, R.
Publication Date: 2020
Other Authors: Ramalho, N. C., Falcão, P. F.
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10071/24437
Summary: Purpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes.
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spelling Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?ReputationBankingSocial mediaPurpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes.ISAG - European Business School2022-02-04T12:45:49Z2020-01-01T00:00:00Z20202022-02-04T12:46:17Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/24437eng978-989-54164-2-42184-7428Rebelo, R.Ramalho, N. C.Falcão, P. F.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:56:23Zoai:repositorio.iscte-iul.pt:10071/24437Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:11:26.593500Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
title Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
spellingShingle Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
Rebelo, R.
Reputation
Banking
Social media
title_short Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
title_full Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
title_fullStr Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
title_full_unstemmed Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
title_sort Does customer-based reputation add to social and mass media reputation in judging social responsibility of banks?
author Rebelo, R.
author_facet Rebelo, R.
Ramalho, N. C.
Falcão, P. F.
author_role author
author2 Ramalho, N. C.
Falcão, P. F.
author2_role author
author
dc.contributor.author.fl_str_mv Rebelo, R.
Ramalho, N. C.
Falcão, P. F.
dc.subject.por.fl_str_mv Reputation
Banking
Social media
topic Reputation
Banking
Social media
description Purpose: Reputation is a critical asset for finance and banking organizations where the mere suspicion of a problem suffices to trigger media turmoil with high risk of market share losses. Investing in media to build reputation has been therefore a priority for banks. However, another source of reputation may stem from direct front-office contact and it is yet unknown to which extent it plays a role when confronted with the widespread social and mass media reach. This study aims at testing the extent of the importance of customer-based reputation, as against media-based reputation, in explaining customer outcomes.
publishDate 2020
dc.date.none.fl_str_mv 2020-01-01T00:00:00Z
2020
2022-02-04T12:45:49Z
2022-02-04T12:46:17Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/24437
url http://hdl.handle.net/10071/24437
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-989-54164-2-4
2184-7428
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISAG - European Business School
publisher.none.fl_str_mv ISAG - European Business School
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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