The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions

Bibliographic Details
Main Author: Brito, Catarina Filipa Gomes de
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/177105
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
id RCAP_1cb7436d8ff40280a57e4180d9277a1d
oai_identifier_str oai:run.unl.pt:10362/177105
network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value PerceptionsPurchase intentionLuxuryUsabilityFunctional luxury valueQualityUniquenessSDG 8 - Decent work and economic growthSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and AnalyticsThe global luxury goods market continues to grow exponentially, making it crucial to identify the factors that determine consumers' value perceptions and their purchase motivations, as these two aspects are directly related. Concerning luxury, several values associated with these types of products have been identified, some related to their physical characteristics and others to the sensations they provide. Given the absence of previous studies focused exclusively on the impact on purchase intention or a specific segment of the luxury market, it was considered important to analyze the impact of the functional value of luxury and its dimensions on consumer purchase intention. The study aims to assess the importance of the three dimensions of functional luxury, namely usability, uniqueness, and quality and understand how they influence individuals' purchase intention. Thus, the research question is: "What is the impact of the functional value of luxury on purchase intention?". To this end, a quantitative research approach was undertaken, through a hypothetical-deductive study, where the research method was exploratory, using a questionnaire as a data collection method, and subsequently Smart PLS for data analysis. The results obtained demonstrate that, among the three dimensions of functional luxury (quality, uniqueness, and usability), the one that positively impacts purchase intention is usability. These findings highlight the importance of usability in the marketing strategies of luxury brands and suggest that future research should explore additional factors influencing purchase intentions in the luxury market.Soares, Raquel Vanessa Reis Silva FerreiraRUNBrito, Catarina Filipa Gomes de2024-10-232025-10-23T00:00:00Z2024-10-23T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/177105TID:203778731enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-13T01:44:15Zoai:run.unl.pt:10362/177105Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:39:03.102581Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
title The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
spellingShingle The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
Brito, Catarina Filipa Gomes de
Purchase intention
Luxury
Usability
Functional luxury value
Quality
Uniqueness
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
title_full The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
title_fullStr The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
title_full_unstemmed The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
title_sort The Impact of Luxury Functional Value on Purchase Intention: Determinant of Consumers´ Luxury Value Perceptions
author Brito, Catarina Filipa Gomes de
author_facet Brito, Catarina Filipa Gomes de
author_role author
dc.contributor.none.fl_str_mv Soares, Raquel Vanessa Reis Silva Ferreira
RUN
dc.contributor.author.fl_str_mv Brito, Catarina Filipa Gomes de
dc.subject.por.fl_str_mv Purchase intention
Luxury
Usability
Functional luxury value
Quality
Uniqueness
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic Purchase intention
Luxury
Usability
Functional luxury value
Quality
Uniqueness
SDG 8 - Decent work and economic growth
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Digital Marketing and Analytics
publishDate 2024
dc.date.none.fl_str_mv 2024-10-23
2024-10-23T00:00:00Z
2025-10-23T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/177105
TID:203778731
url http://hdl.handle.net/10362/177105
identifier_str_mv TID:203778731
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833598232743116800

Similar Items