Luxury values and experience as drivers for consumers to recommend and pay more

Bibliographic Details
Main Author: Loureiro, S. M. C.
Publication Date: 2014
Other Authors: de Araújo, C.
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://ciencia.iscte-iul.pt/public/pub/id/13140
http://hdl.handle.net/10071/8066
Summary: The study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were surveyed in the São Paulo area of Brazil through a panel sample and using an online survey during April and May 2012. The findings suggest that individual values influence intentions positively. Social values have a positive influence on subjective norms and a negative influence on behavioural control. Past experience does not influence intentions significantly. Extend the theory of planned behaviour introducing luxury values as external variables and past experience as a direct antecedent of intentions to pay more and to recommend the luxury brand.
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spelling Luxury values and experience as drivers for consumers to recommend and pay moreIndividual luxury valuesSocial luxury valuesBrazilian luxury clothesPast experienceIntention to pay moreRecommendation luxury brand to othersThe study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were surveyed in the São Paulo area of Brazil through a panel sample and using an online survey during April and May 2012. The findings suggest that individual values influence intentions positively. Social values have a positive influence on subjective norms and a negative influence on behavioural control. Past experience does not influence intentions significantly. Extend the theory of planned behaviour introducing luxury values as external variables and past experience as a direct antecedent of intentions to pay more and to recommend the luxury brand.Elsevier2014-12-11T16:07:01Z2014-01-01T00:00:00Z20142014-12-11T16:05:36Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://ciencia.iscte-iul.pt/public/pub/id/13140http://hdl.handle.net/10071/8066eng0969-6989Loureiro, S. M. C.de Araújo, C.info:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:42:30Zoai:repositorio.iscte-iul.pt:10071/8066Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:05:02.480900Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Luxury values and experience as drivers for consumers to recommend and pay more
title Luxury values and experience as drivers for consumers to recommend and pay more
spellingShingle Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, S. M. C.
Individual luxury values
Social luxury values
Brazilian luxury clothes
Past experience
Intention to pay more
Recommendation luxury brand to others
title_short Luxury values and experience as drivers for consumers to recommend and pay more
title_full Luxury values and experience as drivers for consumers to recommend and pay more
title_fullStr Luxury values and experience as drivers for consumers to recommend and pay more
title_full_unstemmed Luxury values and experience as drivers for consumers to recommend and pay more
title_sort Luxury values and experience as drivers for consumers to recommend and pay more
author Loureiro, S. M. C.
author_facet Loureiro, S. M. C.
de Araújo, C.
author_role author
author2 de Araújo, C.
author2_role author
dc.contributor.author.fl_str_mv Loureiro, S. M. C.
de Araújo, C.
dc.subject.por.fl_str_mv Individual luxury values
Social luxury values
Brazilian luxury clothes
Past experience
Intention to pay more
Recommendation luxury brand to others
topic Individual luxury values
Social luxury values
Brazilian luxury clothes
Past experience
Intention to pay more
Recommendation luxury brand to others
description The study aims to analyse how individual and social luxury values affect the customers' attitude, behavioural control and subjective norms and how these variables and past experience influence the intentions to recommend and pay more for luxury clothing in the Brazilian market. Respondents were surveyed in the São Paulo area of Brazil through a panel sample and using an online survey during April and May 2012. The findings suggest that individual values influence intentions positively. Social values have a positive influence on subjective norms and a negative influence on behavioural control. Past experience does not influence intentions significantly. Extend the theory of planned behaviour introducing luxury values as external variables and past experience as a direct antecedent of intentions to pay more and to recommend the luxury brand.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-11T16:07:01Z
2014-01-01T00:00:00Z
2014
2014-12-11T16:05:36Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ciencia.iscte-iul.pt/public/pub/id/13140
http://hdl.handle.net/10071/8066
url https://ciencia.iscte-iul.pt/public/pub/id/13140
http://hdl.handle.net/10071/8066
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0969-6989
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
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dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Elsevier
publisher.none.fl_str_mv Elsevier
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instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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