Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal

Bibliographic Details
Main Author: Silva, Pedro Filipe Ribeiro da
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/173550
Summary: The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, conjoint analysis, an analytical approach, was used delineating preferences, regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.
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spelling Video streaming industry: how can streaming video companies boost customer re-purchase itention in PortugalVideo streaming industryPlatformsRe-purchase intentionCustomers´ preferencesCustomers´ perceptionsAttributesMarketing researchPortugalDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, conjoint analysis, an analytical approach, was used delineating preferences, regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.Schmitt, DanielaRUNSilva, Pedro Filipe Ribeiro da2024-10-16T08:11:50Z2024-01-162024-01-162024-01-16T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/173550TID:203602242enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-10-21T01:38:37Zoai:run.unl.pt:10362/173550Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:59:33.267146Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
title Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
spellingShingle Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
Silva, Pedro Filipe Ribeiro da
Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perceptions
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
title_full Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
title_fullStr Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
title_full_unstemmed Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
title_sort Video streaming industry: how can streaming video companies boost customer re-purchase itention in Portugal
author Silva, Pedro Filipe Ribeiro da
author_facet Silva, Pedro Filipe Ribeiro da
author_role author
dc.contributor.none.fl_str_mv Schmitt, Daniela
RUN
dc.contributor.author.fl_str_mv Silva, Pedro Filipe Ribeiro da
dc.subject.por.fl_str_mv Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perceptions
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Video streaming industry
Platforms
Re-purchase intention
Customers´ preferences
Customers´ perceptions
Attributes
Marketing research
Portugal
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The burgeoning expansion of video streaming has profoundly disrupted traditional television. A compelling topic emerges as the industry undergoes dynamic transformations, and understanding customer repurchase intention is vital for sustained business success. Focused on Portugal, the research investigates strategies for enhancing repurchase intention among five prominent brands – Netflix, HBO Max, Disney +, Amazon Prime Video, and Apple TV +. To perform this study, conjoint analysis, an analytical approach, was used delineating preferences, regarding the aforementioned brands and emphasizing attributes as account sharing and show virality, with potential dispersion in preferences mitigated through strategic technological innovation.
publishDate 2024
dc.date.none.fl_str_mv 2024-10-16T08:11:50Z
2024-01-16
2024-01-16
2024-01-16T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/173550
TID:203602242
url http://hdl.handle.net/10362/173550
identifier_str_mv TID:203602242
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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