Fatores determinantes para a compra online de produtos de moda-vestuário

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: MARINHO, Nathilucy do Nascimento lattes
Orientador(a): ROCHA, Maria Alice Vasconcelos
Banca de defesa: MAIA FILHO, Luiz Flavio Arreguy, FARIAS, Salomão Alencar de, LUCIAN, Rafael
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal Rural de Pernambuco
Programa de Pós-Graduação: Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social
Departamento: Departamento de Ciências Domésticas
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7527
Resumo: The aim of this dissertation was to investigate factors that determine the purchase of fashion and clothing products by consumers through the use of the Internet. The research took a qualitative-quantitative character, with the data captured in the same collecting instrument which included questions that dealt with the opinion of the consumer in relation to the online shopping experience, but also to know how is the online buying process through his speeches. To do this, the sample was composed by 30 consumers living at the Metropolitan Region of Recife. The results showed that consumers have a great experience in the use of the Internet, considering it a kind of easy, economical, fast and reliable way to make their purchases. On the other hand, there are significant differences in the frequency which consumers make purchases, even having declared that they are always connected, most fashion-clothing products are bought every two months. It was possible, too, to understand some peculiarities in the decision-making process of online purchases of fashion-clothing products as: acquisitions are actually carried out when there is a tracking service of the parcels or a online service to take questions and/or additional information about the products.