As causas das perdas no processo de comercialização das hortaliças folhosas do assentamento Natuba - Vitória de Santo Antão - PE

• Ano de defesa: 2014
• Autor(a) principal: TEIXEIRA, Hélia Cavalcanti Corrêa
• Orientador(a): MENELAU, Almir Silveira
• Banca de defesa: VITAL, Tales Wanderley, CANEL, Lautemyr Xavier Cavalcanti
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural de Pernambuco
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração e Desenvolvimento Rural
• Departamento: Departamento de Administração
• País: Brasil
• Palavras-chave em Português: Hortaliça folhosa; Sistema de comercialização; Perda física; Perda monetária
• Palavras-chave em Inglês: Vegetables hardwoods; Trading system; Physical loss; Monetary loss
• Área do conhecimento CNPq: OUTROS::ADMINISTRACAO RURAL
• Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/4516

This study goals to analyze the relation of commercialization system with causes of losses of leafy vegetables: lettuce, chive and coriander traded by producers, middlemen, Central Supply and Logistics of Pernambuco (CEASA) and private supermarkets in Recife. We specifically sought to identify the main causes of losses in the commercialization system; To quantify and to value the physical and monetary losses caused in the marketing process; To check the retailer’s and wholesaler’s commercialization margin. A theoretical basis was presented about agricultural market, marketing channels and flows, losses in production and marketing of hardwoods, horticulture, production of leafy vegetables, logistics, market structure, pricing system. In the study data collection was carried out through visits and semi-structured interviews with farmers: the leafy vegetables lettuce, scallions and cilantro in Vitória de Santo Antão in the settlement of Natuba with middlemen, with the permittees of supply structures and supermarkets Grand Reef. We also implemented a research questionnaire to identify the monetary losses, physical losses, causes of losses, among other issues part of the chain of marketing of leafy greenery. The results of this study demonstrate that the losses in trading occur throughout this process and consequences of these losses are reflected in the budget of the end user, due to increase in price. According to the producers, there are physicall loses of 73,13% of the three hardwoods studied, and there is a total loss of 40,22% of hardwoods to the middleman, while for the retailer and wholesaler from CEASA there is a loss of 34.48% of leafy, and at last there is a loss of 25,36% of hardwood on the supermarkets.