Netflix e as "maratonas" : uma investigação das práticas de binge-watching de estudantes universitários reveladas em postagens do facebook

• Ano de defesa: 2018
• Autor(a) principal: FONSÊCA, Márcio Roberto Jordão
• Orientador(a): MAIA FILHO, Luiz Flávio Arreguy
• Banca de defesa: CABRAL, Romilson Marques, CALLOU, Angelo Brás Fernandes, KEHRLE, Luiz Rodrigues
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal Rural de Pernambuco
• Programa de Pós-Graduação: Programa de Pós-Graduação em Consumo, Cotidiano e Desenvolvimento Social
• Departamento: Departamento de Ciências Domésticas
• País: Brasil
• Palavras-chave em Português: Netflix; Facebook; Consumo; Internet
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ECONOMIA DOMESTICA
• Link de acesso: http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7654

The objective of this research is to investigate the practice of the "marathon" series of Netflix, focusing on the survey of its possible impacts on the lives of university students. The development of the internet in recent years has allowed the emergence of new entertainment platforms, among them Netflix, in addition to popularizing certain consumption habits, such as the "marathon." The practice, characterized by watching, in uninterrupted sequence, several episodes of a series, can influence the time management of users, in particular, university students. Such a public deserves attention because it is a great consumer of digital content. So, the chances of a sedentary lifestyle, irregular hours of sleep and even health problems, such as obesity, anxiety and depression are increased. Authors from various fields, such as Guy Debord, Theodor Adorno, Jesús Martín-Barbero, David Lyon and Daniel Kahneman were used in literature review. The paper used the Computer-Mediated Discourse Analysis (CMDA) method in Netflix posts on its official Facebook page. Comments from university consumers were also analyzed. It was concluded that there are evidences that the "marathon" contributes to the impairment of academic activities and socialization. In addition, it has been found that the practice may involve certain planning and consumption of foods of low nutritional value. In an era in which people are always connected to the internet and affectively linked to their electronic devices, it is necessary to understand the role of Netflix as a major provider of digital consumption and television entertainment, as well as the possible social consequences of this scenario.