Igreja Evangélica: comunicação e música - Estudo de caso: 2006 Igreja Batista de Água Branca

• Ano de defesa: 2006
• Autor(a) principal: Ponte, Celso Alves da
• Orientador(a): Contier, Arnaldo Daraya
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso embargado
• Idioma: por
• Instituição de defesa: Universidade Presbiteriana Mackenzie
• Palavras-chave em Português: comunicação; música; organização social que não visa lucro
• Palavras-chave em Inglês: communication; music; nonprofit social organization
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://dspace.mackenzie.br/handle/10899/24879

This dissertation aimed at discussing, under exploratory nature, the application of communication and music mechanisms, with a classic evangelic church as a way for making possible the maintenance of its members' number and also the volume of tithes and offers collected. In more detailed way, this study aimed at determining in what form these instruments, such as: campaigns, internal communication, pastoral message, bands and the corals favor the permanence of the congregation members and conquer others for the Baptist Church of Água Branca. This study showed what the application of communication in marketing and music by the churches, may immediately constitute an instrument that allows for attracting people to the church, providing its sustainability.