Tecnologias virtuais e análise videográfica: o YouTube® como recurso de pesquisa para compreensão sobre a imagem do idoso brasileiro = Virtual technologies and videographic analysis : YouTube® as research resource for understanding about brazilian elderly imagem

• Ano de defesa: 2014
• Autor(a) principal: Rodrigues, Nara Heloisa [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Technology - Social aspects; Tecnologia - Aspectos sociais; YouTube (Recurso eletrônico) - 2011-2012; Idosos; Imagem (Filosofia); Televisão digital; Análise documentária
• Link de acesso: http://hdl.handle.net/11449/126291; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/22-07-2015/000841569.pdf

This qualitative study aims to analyze the different types of Brazilian videos posted on the Youtubesite, referring to the elderly. The study was developed by exploratory research through documentary videographic analysis. The videos were selected by the terms idoso and mídia at the Youtubesite). As research inclusion criteria, only Brazilian videos were considered which contained images and speeches that were expressed in Portuguese language and posted during the period of 2011 to 2012. The 60 videos were selected according to five different categories: 1) Reports (30 videos), 2) Videos with images and movies (13 videos), 3) Advertisements (12 videos), 4) Interviews (3 videos) and 5) Others (2 videos). Subsequently, their contents were analyzed by three thematic axes as proposed by the Content Analysis Technique : Theme 1 - Speech, Theme 2 - Body language, Theme 3 - Videos participation and peripheral contexts. The Theme 1 results show that most of the issues involved in the videos included the thematic aggression and the practice of various activities. Strong and lively voice tones were observed, but also weak and trembling voices were noted and the meanings of participants' speech in the videos showed, both negative and positive trends. However, it is evident that the negative trends had a higher incidence when came from peripheral people than the elderly. To the Theme 2, it was found the prevalence of the reduced movements by the elderly, which in the most of the situations, were seated during interview. They had their facial expression marked by smiles and laughter predominantly and, they got an upright posture in the most of the situations. Also, it was observed physical characteristics that demonstrated the elderly predominantly with white or brown skin, white, gray or dyed hair and older people wearing simple clothes, with light or dark colors and smooth. There was a predominance of the use of decorative objects...