Detalhes bibliográficos
| Ano de defesa: |
2016 |
| Autor(a) principal: |
Nunes, Lucas Sant'Ana [UNESP] |
| Orientador(a): |
Não Informado pela instituição |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Estadual Paulista (Unesp)
|
| Programa de Pós-Graduação: |
Não Informado pela instituição
|
| Departamento: |
Não Informado pela instituição
|
| País: |
Não Informado pela instituição
|
| Palavras-chave em Português: |
|
| Link de acesso: |
http://hdl.handle.net/11449/143926
|
Resumo: |
The research aims to uncover the social representation of the Public Relations professional in cinema, taking as an object of study the narratives that bring as central characters the PR professional, through filmic analysis. It is intended, at first, to analyze the relation between cinema, reality and social representation, verifying how they operate the processes of production of meaning in film, based on the theories of Christian Metz. Then it is intended to conduct the analysis of narratives that have public relations characters in its plots, checking which image and social position assumed by the characters. From this perspective, it is discussed the image and professional representation of public relations through cinematographic narratives, drawing on the concept of Social Representation coined by Serge Moscovici. It is intended to discuss what are the characteristics attributed to this professional and the social dynamics involving their profession in the context of cinematographic narratives. |
