Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

• Ano de defesa: 2015
• Autor(a) principal: Gamonar, Flavia Daniele Oliveira [UNESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual Paulista (Unesp)
• Palavras-chave em Português: Redes sociais; Mídia social; Gastronomia; Convergência tecnológica; Televisão; Social networks
• Link de acesso: http://hdl.handle.net/11449/126446; http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/18-08-2015/000839746.pdf

This research presents the planning process of a niche social network about gastronomy convergent with TV shows, specialized sites and other social media, with the adoption of agile software development Scrum. As justification, presents data about the importance of gastronomic themes in the contemporary scene and on social networking usage trends in Brazil. To define the project scope and product features. TV programs, specialized websites and social media channels about the theme are analyzed. As results, presents the business model designed for the product, a chronological roadmap that defines versions to-market and a prototype that demostrates the concept and some features of the social network