O craque, o sex symbol e o homem de sucesso: a construção da imagem de Neymar no mercado brasileiro de revistas (2010/2011/2012)
| Ano de defesa: | 2014 |
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| Autor(a) principal: | |
| Orientador(a): | |
| Banca de defesa: | |
| Tipo de documento: | Dissertação |
| Tipo de acesso: | Acesso aberto |
| Idioma: | por |
| Instituição de defesa: |
Universidade Estadual Paulista (Unesp)
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| Programa de Pós-Graduação: |
Não Informado pela instituição
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| Departamento: |
Não Informado pela instituição
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| País: |
Não Informado pela instituição
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| Palavras-chave em Português: | |
| Link de acesso: | http://hdl.handle.net/11449/123899 http://www.athena.biblioteca.unesp.br/exlibris/bd/cathedra/28-05-2015/000820372.pdf |
Resumo: | This study aims to cover discursive and imagetic construction of Neymar, footballer that started his career for Santos FC and currently plays for Barcelona FC and the Brazilian National Team. Our goal is to analyze how the Brazilian magazine market has projected the athlete's image on the covers of different publications between 2010/2011/2012. During such period. Neymar was the cover of at least 22 magazines, from distinct themes and journalistic sections as follows: the sports, male, teen female and varieties sections. Therefore, using the methodology framework of the French Discourse Analysis, our main goal it to interpret how each of the selected national magazines has built Neymar's status as a new national celebrity. In short, we seek to scrutinize how the first pages of the Brazilian publications have formed their discourses (verbal and non-verbal), prioriziting a systemic, euphoric and convergent construction for Neymar's celebration as a media personage in Brazil |