Análise da hipótese de Porter aplicada a central de negócios automotivos – CNA da associação de microempresas e empresas de pequeno porte do Oeste do Paraná – AMIC

• Ano de defesa: 2017
• Autor(a) principal: Fujihara, Hillary Mariane Lapas
• Orientador(a): Bertolini, Geysler Rogis Flor
• Banca de defesa: Silva, Elizandra da , Trierweiller, Andréa Cristina
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual do Oeste do Paraná; Cascavel
• Programa de Pós-Graduação: Programa de Pós-Graduação em Administração – Mestrado Profissional
• Departamento: Centro de Ciências Sociais Aplicadas
• País: Brasil
• Palavras-chave em Português: Sustentabilidade; Competitividade; Competitividade sustentável; Inovação; Hipótese de Porter
• Palavras-chave em Inglês: Sustainability; Competitiveness; Sustainable competitiveness; Innovation; Porter hypothesis
• Área do conhecimento CNPq: ADMINISTRACAO DE EMPRESAS::ADMINISTRACAO DA PRODUCAO
• Link de acesso: http://tede.unioeste.br/handle/tede/3422

The present research aims to verify if the environmental regulation of Cascavel promotes and encourages innovation in the ten mechanical workshops that founded the Automotive Business Center - CNA of the Association of Micro and Small Businesss of the West of Paraná - AMIC. As well, if this innovation leads to greater financial and competitive performance in these companies. For that, we chose to use a multiple case study, with data collection, through structured interviews with the ten entrepreneurs surveyed, application of the questionnaire from MPE Brazil SEBRAE (2015a) and interview with five experts from the area of competitiveness and sustainability. Data analysis was used to content analysis. It was found that after the adjustments required by environmental regulations, the studied companies presented positive results in competitiveness, quality, productivity, innovation, sustainability, profitability or profitability, according to to the Porter Hypothesis – HP. However, it was not possible to prove or refute HP, for failing to comply with its main premise, which is rigid legislation. And there is still no effective oversight of all Cascavelian companies. It should be noted that in the bibliographical survey conducted in 2015, only two surveys were found in small companies, one in service and none in automotive repair providers, so the present research brings contributions to a sector and size, not yet explored By HP researchers.