Reencontrando Sísifo: tecnologia e reificação

• Ano de defesa: 2012
• Autor(a) principal: Lima, Cristhian Dany de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Uberlândia; BR; Programa de Pós-graduação em Ciências Sociais; Ciências Humanas; UFU
• Palavras-chave em Português: Reestruturação produtiva; Hegemonia; ALGAR; Telemarketing; Centrais de teleatendimento; Teleatividades; Reificação do trabalho; Fetiche; Tecnologias da informação e comunicação; Produção - Efeito de inovações tecnológicas; Productive restructuring; Hegemony; Helpdesk; Workers reification; Fetish; Technologies of the information and communication; CNPQ::CIENCIAS HUMANAS::SOCIOLOGIA
• Link de acesso: https://repositorio.ufu.br/handle/123456789/12901

We come from the conception that if the hegemony is born in the factory, she absolutely doesn\'t become exhausted in her. To turn hegemony, the values and ideals that emerge of the production they need to articulate under the form of a coherent speech concerning the world, they need to give origin to a total theory concerning the human relationships. If in the daily of the workers. To universalize a world vision, a class (or of fractions of a social class) project. It is for that, the productive restructuring without an administration form that stimulates. Fiercely or not. The involvement and the salary earners participation ends for turning a sterile mechanism of the point of view of the enlarged reproduction of the capital. We can, therefore, have a glimpse that the capital doesn\'t abstract of the workforce, tends to the opposite that to involve her, capturing her and undermining it. Like this, inside the social relationships of production of services in Tele-activities headquarters, in matter in ALGAR Tecnologia, a range of stratagems and instruments are used to assure the indispensable, for the capital, formal and material subsumption of the work. We understood that prominence paper should be imputed TICs (Technologies of the Information and Communication), position that, they make possible the acquisition on the part of the capital of the ability of transforming, instantly, certain activities and cognitive contents in data, technology, work died, deepening the workers reification and the control of the capital on the work. However, for adult than it is her relevance, the TICs don\'t overcome the centrality of the work inside the production relationships.