Publicidade E Consumo Infantil: Estratégias Publicitárias E Resultados Econômicos (São Paulo, 1969 A 1978)

• Ano de defesa: 2018
• Autor(a) principal: Silva, Deividi De Santana [UNIFESP]
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Paulo (UNIFESP)
• Palavras-chave em Português: Advertising, Consumption And Childhood, Military Regime; Publicidade, Consumo E Infância, Regime Militar
• Link de acesso: https://sucupira.capes.gov.br/sucupira/public/consultas/coleta/trabalhoConclusao/viewTrabalhoConclusao.jsf?popup=true&id_trabalho=6795086; https://repositorio.unifesp.br/handle/11600/52224

The Purpouse Of The Dissertation Is To Discuss The Creation Of An Advertising Market Focused On Children And Public Experiences That Have Consolidated A Culture Of Consumption Among Middle-Class Children. Another Aspect Is To Analyze The Debates, Consensuses And Tensions Between Advertisers And Companies Interested In This New Niche Market And Sectors Of The Civil Community. This Debate Will Be Accompanied By The Economic Results Of Industrialized Foods For Children In The City Of São Paulo Between The Years Of 1969 And 1978, During Which The Publicists Discussed The Creation Of The Best Self-Regulating Mechanism Of Brazilian Advertising. The City Of São Paulo Becomes Of Great Value For The Study, Since It Was The Main City Of Brazil To Have Capitalism In Its Mature Form From The Point Of View Of Production, Consumption And The New Forms Of Modern Sociability That Were Consolidated During The Military Regime. Studying The Tensions Between Sectors Involved To A Lesser Or Greater Degree In The Production Of Spe