Futebol, jogo e paixão: a Copa do Mundo de 2014 em capas de jornais

• Ano de defesa: 2019
• Autor(a) principal: Casagrande, Magnos Cassiano
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; Brasil; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação; Centro de Ciências Sociais e Humanas
• Palavras-chave em Português: Discurso; Paixão; Futebol; Capa de jornal; Promocionalidade; Discourse; Passion; Football; Newspaper front-page; Promotional; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/31489

We present the thesis that in a Football World Cup coverage, the journalistic instances manifest, sustain and promote editorial positions through the mobilization of a passionate scenario intrinsic to the competition and of discursive marks that enunciate investment aspects of subjectivity. In order to elaborate it, we assume that it is through passionate aspects that the discursivization of the events related to the 2014 Football World Cup is the modus operandi of the journalistic instances. In this context, we understand the passions as a basic component of discourses and revealing intentionalities. Therefore, we propose to respond that passionate aspects and that editorial positions are assumed and promoted throughout the event. The research mobilizes the notions of play, sport in its communication and semiotic bias and football as an articulated set of metaphors. As an empirical object of analysis, we have selected front-pages of Brazilian newspapers printed published during the period of the games and their coverage (June 12 to July 14, 2014). From a universe of 405 covers, 49 constitute the analytical corpus of the present thesis. In them, we try to recognize the characteristics of their experience as a communicational and semiotic device for the promotion of journalistic activity. In addition to the capacity for synthesis and hierarchy, the newspaper front-page presents itself from the constant passionalization of events, with the aim of touching or promoting affective ties with the reader. For the analysis, we resort to the theoretical-methodological contribution of greimasian discursive semiotics, using precepts related to the passions and the generative path of meaning. Exploring the discursive level, we deepen the analysis of the thematic-figurative investment present in the front-pages. The results point to the predominance of semantic traits related to passions of joy and passions of sadness in the configuration of the thematic paths. As suggested by the theoretical referential, metaphorical dimension, boastfulness, complex of mutts, Maracanazo and frustration appear as structuring elements of the discourses. We note that editorial positions are marked by the exploration of polarized discourses. Passes from the defense point of view to another without mediation and indiscriminately. While a discourse of union, patriotism and national pride is maintained at the beginning of the World Cup, journalistic instances are moved by a passionate discourse of anger, contempt and frustration at the end of the competition. We conclude with the analysis of the front-pages that the journalistic instances promote ambivalent and provincial positions.