É rap, é roupa! moda hip-hop: iguais e diferentes

• Ano de defesa: 2013
• Autor(a) principal: Marques, Camila da Silva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação
• Palavras-chave em Português: Moda hip-hop; Consumo; Identidade; Movimentos sociais; Hip-hop fashion; Consumption; Identity; Social movements; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/6349

In this research, we looking for the realization of a theoretical and practical investigation that contemplates the interactions between fashion and hip-hop music. As a general objective, the investigation of the strained and the interactions that existent in the process of the fashion and hip-hop music consumerism related with a person`s identity creation. As specifics objectives, we highlight: 1) analysis of the representations and meanings of the fashion in the hip-hop music; 2) identified the motivations of the suburb`s people in the appropriation of the hip-hop style; 3) understand of the tensions of values declared by those people, from the adoption of these esthetical and musical experience; 4) comprehend the play of this esthetical experience in the formation and expression of the identity of the suburb`s people. In this jorney, we`ll be theorical supported by de Cultural Studies, and dialogue with the authors that study the fashion as communication, as Malcolm Barbard (2003) and with theorics that approach the concept of cultural consumerism, as García-Canclíni (1999), Isherwoo and Douglas (2006), and McCracken (2003). We will also concentrate in the notions of the subject, social actors and new social movements, of Alain Touraine (2009). The methodological steps used are: bibliographic research; documental research; field research; analysis oh the content in fifteen nacional rap lyrics tha explain the relation between the fashion consumerism and the identity and the realization of demi-structered interviews. For this last step, we take as this research subjects four social actors that belongs to, at least, one of the four elements of the hip-hop culture in Santa Maria city. We must emphasizes that through the steps already accomplished, we achieve an approach of the fashion systems of the counterculture communication theory, reinforcing the contestatory character of those and providing a base that shows being possible a reduction of the common shallow and futile view when we talks about fashion (specially as a science), indicating a way for those political communication possibilities, argumentative and democratic.