Estratégias discursivas na construção do ativismo digital: redes de mobilização feminista

• Ano de defesa: 2019
• Autor(a) principal: Bulegon, Bruna Martins
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; Brasil; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação; Centro de Ciências Sociais e Humanas
• Palavras-chave em Português: Movimentos sociais; Mobilização feminista; Estratégias discursivas; Ativismo digital; Social movements; Feminist mobilization; Discursive strategies; Digital activism; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/17393

This dissertation aimed to understand how Brazilian feminist mobilization networks use discursive strategies in the construction of digital activism in the social network site Facebook. Understanding the current context of a networked society, this study was intended to perceive and analyze what discursive strategies were undertaken by these social movements to enhance digital activism. We have as theoretical background, the understandings about the network society and its characteristics, with the authors Harvey (2008), Thompson (2008, 2011) and Castells (1999, 2008, 2013, 2017). Also, we present approaches on the construction of gender in society, through the authors Beauvoir (2009), Butler (2015), Scott (1995, 1998) and Louro (2008). The construction of the Brazilian feminist movement runs through the authors Pinto (2010) and Matos (2015). We perceive questions about social movements as collective actions by Gohn (2008), Melucci (1989), Scherer-Warren (2003) and Ugarte (2008) in understanding networks of action in digital activism. In this perspective, we observe the network structures of the selected pages in this corpus of research and the dimensions of the publications through the approach of social networks analysis and the approach of the critical analysis of the discourse we constructed a methodological process that consisted of two stages of description and interpretation of the mined data. In this way, four pages were searched referring to different aspects of the feminist movement and that have a greater number of engagement in Facebook, with the clipping of data collection during the month of March. In the first stage we did a mapping of social actors. In the second, with the discursive three-dimensional analysis (Fairclough, 2001), guided by the data obtained in the first phase, we selected more prominent publications and a deepening was carried out to analyze and to understand how the discursive strategies and choices of language resources constructed engagement in the site of social network. We perceive that the uses of language resources involve at the same time the representation of feminism in the quest to break silences and a constant legitimation of their publications, which is intertwined with a goal of building dense and less ephemeral social bonds..