Estratégias para a sustentabilidade: uma análise empírica em empresas brasileiras

• Ano de defesa: 2010
• Autor(a) principal: Luz Neto, Roberto da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Administração; UFSM; Programa de Pós-Graduação em Administração
• Palavras-chave em Português: Responsabilidade soioambiental; Reputação e imagem; Desempenho empresarial; Social responsability; Reputation; Image and business performance; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/4569

The social responsability is a hot topic and, in recent years has been consolidated with the belief that companies should assume a larger role to the society that not only the maximization of profit and wealth creation. From these assumptions, the study assesses the impact of adopting sustainable business strategies on the performance of Brazilian industrial firms. The study's findings should support the development of a model of excellence for world-class management aligned with international requirements to ensure the entry and maintenance of Brazilian industrial firms on the world stage. For this, questionnaires were applied to 93 companies linked to ANPEI, all of them large. Getting a 48% response rate could be doing a good relationship and analysis of cases to which it was intended to verify.