Estratégias Corporativas: um estudo de caso na Holding CVI - Santa Maria

• Ano de defesa: 2006
• Autor(a) principal: Fratton, Roberto
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Engenharia de Produção; UFSM; Programa de Pós-Graduação em Engenharia de Produção
• Palavras-chave em Português: Gestão estratégica; Alianças estratégicas; Holding CVI; Strategic management; Strategic alliances; CVI holding; CNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/8282

The present research, which treats about the development of Corporate Strategics, was done at Holding CVI, with home office in Santa Maria-RS city. The Holding CVI, that among others investments, works on beverage area, has as its main business, The Coca Cola Company franchise, in the region of Santa Cruz do Sul, Passo Fundo and Santa Maria, cities located in Rio Grande do Sul. This research is case a study, and has as its goal suggesting to the stockholder the development of Strategics Alliances - merging, purchases an associations that allow the grow of the Holding. To the conception of this Strategics Alliances it takes into consideration the followings points: the company historic, the environment analyze of beverage field and the stockholder profile.