Celebridades políticas no espaço público digital: uma análise do perfil oficial do senador Romário Faria na rede social digital facebook

• Ano de defesa: 2016
• Autor(a) principal: Arruda, Paula Purper
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação
• Palavras-chave em Português: Espaço público digital; Celebridade política; Facebook; Romário; Análise de conteúdo; Digital public space; Celebrity policy; Romario; Content analysis; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/6368

This scientific research considers a political celebrity, Senator Romario Faria, the digital public space, making an analysis of publications and interactions contained in his official profile on Facebook. Through content analysis of posts with greater interaction each week, plus thirty first comments in a period of twelve months, it seeks to understand the way in which it is possible to have a debate, informing and questioning the subject of social practices. To this end, there is the activation of the theories of digital public space, the Esteves studies (2011), Habermas (2003) and Weber (2007), using the resolution operators proposed by Marques (2011), and the celebrity studies Rojek (2008), Street (2012), Turner (2004), France (2014) and Campanella (2012). At the end of this stage, it was observed that the celebrity assumptions directly affect the interactions between subjects and reciprocity Romario in the digital social network involved in certain specialization and rationalization of communication by individuals who wove comments, contributing to gradually the realization of a digital public space are made.