A construção da brasilidade: uma análise cultural midiática de brasilidade no programa Esquenta.

• Ano de defesa: 2016
• Autor(a) principal: Correa, Rogério Saldanha
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Santa Maria; BR; Comunicação; UFSM; Programa de Pós-Graduação em Comunicação
• Palavras-chave em Português: Análise cultural midiática; Brasilidade; Representação; Programa esquenta; Estudos culturais; Media cultural analysis; Brazilianness; Representation; Esquenta program; Cultural studies; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://repositorio.ufsm.br/handle/1/6377

This study is meant to examine the meanings constructed Brazilianness in Esquenta-TV Globo program, finding the continuities and ruptures that are presented in these forms of the Brazilian representation. The study enables up from the culture approach of cultural studies, linked to cultural materialism Williams (2003) using the support of cultural analysis proposed by Williams (1979) main analytical axis-theoretical, associated with structures of feeling, textual analysis and media cultural analysis. It lies in the Esquenta, from analysis of 24 episodes, totaling two per month, a program that is premised represent multiple Brazilian identities, but the vast majority of little programs reach this goal. The Brazilianness is represented grotesquely sometimes derided by structurally grounded representations residual traces