Detalhes bibliográficos
Ano de defesa: |
2015 |
Autor(a) principal: |
Messias, Felipe Correa
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Orientador(a): |
Santos, Elder Cerqueira
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Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
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Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Universidade Federal de Sergipe
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Programa de Pós-Graduação: |
Pós-Graduação em Psicologia Social
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Departamento: |
Não Informado pela instituição
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País: |
BR
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Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
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Link de acesso: |
https://ri.ufs.br/handle/riufs/5981
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Resumo: |
The evangelical population is growing fast, and so is its political influence. With an approach that sets them apart of other groups, considering them secular . The church members try often converting them. Among these preachers, the Universal Church of the Kingdom of God (UCKG/IURD) is a very successful church that invests a lots on books, TV shows, Radio, etc. Among those forms of media, the Love School, a Tv Show hosted by IURD TV Channel, aims to teach how people should relate. With a range of lessons on how to live a single or married live, the Love School has become a huge success, with thousands of users watching and participating on its events. Showing great concern on how the single people deal with sexual matters, this show has traditional values that are forced to share space with a powerful secular society. This study aims to understand the way the IURD´s values are transmitted through the Love School and how its teachings and expectations may affect church members. The research showed that the Love School influenced their students to attain to strict Christian values, emphasizing that relationships are all about investment and profit. |