O ensino privado em Pelotas na propaganda impressa: séculos XIX, XX, XXI

• Ano de defesa: 2012
• Autor(a) principal: Neves, Helena de Araújo
• Orientador(a): Tambara, Elomar Antonio Callegaro
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Pelotas
• Programa de Pós-Graduação: Programa de Pós-Graduação em Educação
• Departamento: Faculdade de Educação
• País: BR
• Palavras-chave em Português: Ensino privado; Ensino confessional; Propaganda impressa; Imprensa; Marketing educacional
• Palavras-chave em Inglês: Private education; Confessional teaching; Print advertising; Press releases
• Área do conhecimento CNPq: CNPQ::CIENCIAS HUMANAS::EDUCACAO
• Link de acesso: http://guaiaca.ufpel.edu.br/handle/123456789/1687

This thesis is situated within the history of education , linked to the line of Philosophy and History of the Graduate Program in Education of the Federal University of Pelotas Education . His aim was to investigate the trajectory of private education in Pelotas , a city located south of the Rio Grande do Sul, in the period from the late nineteenth century and the beginning of the XXI century. For this , we used as the primary source document printed from private primary and secondary schools , primary and secondary education advertisements, published in the press . The aim of this thesis is to prove that the private schools in Pelotas was hitherto consisting of three cycles . The first began in the second half of the nineteenth century , characterized by the education offered by an owner or by a group of teachers who organized education in a more sophisticated process than existing spare classes in the city . It was an eminently private phase, characterized by a clearly market capitalist system . The second cycle , highlighted by the hegemony of teaching faith that abolished the previous process. At that stage , there was a more effective organization , with tables arranged and trained to work in the teaching profession as a vocation . In addition , institutions with a solid management structure , specificity as " entrepreneurs " of the first cycle had not been created . In the third cycle , in turn , there was the return of the business of education , now based in a corporate capitalism that put to the test proposed an education along the lines offered by denominational - which required this capitalist stance. It was found then that some religious organizations have been unable to keep up with this market competition , resulting in the closure of an important confessional school of Pelotas and selling to another business of education . Based on the above , it was found also that the religious institutions shall introduce into pellets having the differential in secondary education which corroborated its hegemony throughout most of the twentieth century . Past hundred years, the high school was also the predominant actions of schools run by business education focus. This level of education that prepares students for access to higher education , did so with the schools run by entrepreneurs teaching consolidate its participation in the educational scenario identified in the third cycle . Now with regard to action of the institutions , it was found that while the schools run by education entrepreneurs offer modernity and constant concern with the results of their students , the management offered confessional tradition. It was identified , although private institutions found throughout the periodization self - regulated by dictating the use of advertisements and thus constituting the quality standard of the local private school. Thus , it was realized that the private school print advertising has established itself as a cultural practice of the nineteenth century becoming part of the educational marketing strategies of the XX and XXI centuries . This was therefore a potential source to obtain data on the trajectory of private education in pellets thus being witness to the constitution and legality of the sphere of education in the city.