Limitações digitais em adolescentes: um estudo sob a perspectiva da teoria da vulnerabilidade do consumidor

• Ano de defesa: 2013
• Autor(a) principal: Diniz, Ionara Saraí Ferreira Nóbrega
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; Brasil; Administração; Programa de Pós Graduação em Administração; UFPB
• Palavras-chave em Português: Limitações digitais; Vulnerabilidade do consumidor; Adolescentes; Digital limitations; Consumer vulnerability; Adolescents; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/3854

This study aims to analyze digital limitations based on the consumer vulnerability theory, especially in adolescent consumers, in order to verify the level of vulnerability originated from digital limitations that are typical of this transition period in their lives. For that purpose, the consumer vulnerability model and the tridimensional digital limitations model were investigated, focusing on elaborating a conceptual model for this research and for substantiating the relationship between digital limitations and vulnerability. As a qualitative research, the methodological procedures used were interviews and observational videography as a complementary technique. In this means, the combination of the speeches about technology consumption and vulnerability experiences were combined with the observed consumption situations captured in this research. Fifteen adolescents were interviewed, amongst them, five college students, five public school students, and five from private schools, for analyzing possible divergences on technology use, through content analysis. From the samples, nine individuals were accompanied when accessing and using information technology. Interview and dialogue transcriptions were basis for the following dimensions, with the support of the research conceptual model: vulnerability, cognitive-informational limitation, behavioral limitation, accessibility limitation and teenagers. Results indicate that vulnerability experiences occur when the adolescents are more fragile, thus for their lack of experience in consuming. Besides, digital limitations, along with social influence are key factors in aggravating vulnerability in the virtual context. By all means, the adolescents from the sample presented response strategies for these situations such as adaptation and conformation.