Águas que irrigam o social: telejornalismo e imaginário na transposição do “Velho Chico”

• Ano de defesa: 2017
• Autor(a) principal: Leal, Zulenilton Sobreira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Comunicação; UFPB
• Palavras-chave em Português: Telejornalismo; Imaginário; Cotidiano; Transposição; Telejournalism; Imaginary; Daily; Transposition; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/9791

The purpose of our study was to analyze the symbolic images constructed in the journalism of TV Grande Rio, affiliated to the Globo TV network, located in the city of Petrolina-PE, which is on the banks of the São Francisco River. Our research is descriptive of the documentary type because our sources of information are reports transmitted by Grande Rio TV news, it is bibliographical with a qualitative approach. As a method of analysis we use the mitochristic proposed by Gilbert Durand. In opting for this methodology, we develop a mythical view of society and its cultural products. Our intention was to account for the internal reason that moves the social actors in the construction of narratives that talk about the transposition of the São Francisco river, trying to capture plural perceptions and dreams images in the elaboration and transmission of the reports. As a result, we reviewed the narrative of four transpositions on the subject of transposition from November 27 to the December of 2007. The period was chosen because it presented a strong demand from the media at the national and regional levels to talk about the subject, who gained notoriety with the hunger strike of a religious, in protest against the project of transposition of the Federal Government. As a result of the research it was possible to see how journalistic narratives work the myths in order to construct realities, using symbolic meanings. In this process, we find the image, the myth of the fearless, the one who fights without fear in possession of his physical and mental qualities, bringing to the newscast the heroic archetype. The second step consists in setting out for the myths, which was configured as the fear of the death of the river, of the waters to dry, of life to end. The canonical narrative found is centered on the message of overcoming and courage, by which we must face our anguish and fight our monsters. The variant of the myth remained in the duality of life and death. Therefore, through the theory presented, it was possible to analyze how the local TV operates an imaginary about the river and the transposition, and how this dialogue between logos and mythos occurred in the journalistic narrative.