Televisão universitária e redes sociais: proposta de programa para a TV UFPB

• Ano de defesa: 2014
• Autor(a) principal: Noronha, Karla Rossana Francelino Ribeiro
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraíba; Brasil; Comunicação; Programa de Pós-Graduação em Comunicação; UFPB
• Palavras-chave em Português: Interatividade; Interactivity; TV Digital; TV Pública; TV Universitária; Redes Sociais; Digital TV; Public TV; TV University; Social Networks; CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/7913

Several studies have shown that sociability television network allows the audience to collaborate with content produced collectively. In this context, this paper discussed how the interactive process between Digital TV and social networks - known as Social TV - and this relationship can be an alternative to the public university TVs produce content more quality offering viewers new possibilities for participation. Through an exploratory research and visits to the Digital Video Applications Laboratory (LAVID) UFPB be established that the integration between Public Digital Interactive TV and social networking is possible to happen if we consider that the concept and implementation of the Social TV Digital TV is the result of the integration with social networks. For better understanding of this process, a theoretical proposal was elaborated an interactive program for UFPB TV was demonstrated the importance of Social TV and the university TVs can be a way to stimulate the participation of society in the production of content for Interactive Digital TV Public.