Imagens e vozes do olimpo midiático: as interfaces entre mídia celebridades e imaginário

• Ano de defesa: 2011
• Autor(a) principal: Silva, Dayana Karla Melo
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal da Paraí­ba; BR; Comunicação; Programa de Pós Graduação em Comunicação; UFPB
• Palavras-chave em Português: Mídia; Cotidiano; Olimpianos; Imaginário; Media; Quotidian; Olympians; Imaginary; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/4470

This study aims to understand how to structure the post-modern mythological forms that circulate around the olympians contemporaries who are the celebrities of the century. We intend to further understand the influence of these nuances and intermidiate intersemiotic processes that shape the imagination today. To fulfill our purpose, we direct our study to the program TVFama (RedeTV!) in order to interpret the "to become the world" regarding the images and discourses tissues by this production. It is our goal also demonstrate the joints and their instinctive techniques and interpersonal relations with the social world and the dream world. Starting from an approach that dialogues in the fields of midiologia, anthropology and sociology of quotidian, the route followed by us and was staged in ways implied by the essence of the phenomenon here pointed out. In this way, we express the connection between myth and technology in the construction of archaic and new media and everyday experiences. Then we walked by the three spheres of western Olympus: Greek, modern and postmodern, to move forward in the logic of fame, this extra-human experience born of human needs, such as idolatry and gossip, fundamental characteristics of an Olympus ruled by exaltations and downgrades. The last stage of the research highlights the place of television in the construction of imagination that even networks composed of digital speech and a non-linear, still has the television as the machine that articulates religare humanized the gods of the media and the land of fame.