Satisfação e apego das pessoas ao lugar de residência: implicações para qualidade de vida em uma visão de marketing de lugares.

Detalhes bibliográficos
Ano de defesa: 2013
Autor(a) principal: Medeiros, Fabiana Gama de
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal da Paraí­ba
Brasil
Administração
Programa de Pós-Graduação em Administração
UFPB
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: https://repositorio.ufpb.br/jspui/handle/tede/3828
Resumo: This study aimed to understand the relationship between resident s place satisfaction, place attachment and perceived quality of life. The study is situated under place marketing s umbrella, which is an area of marketing studies that has been explored by research conducted mainly from the 2010s. A preliminary analysis of previous studies showed that focus of place marketing has lied predominantly on applying traditional marketing tools to places, seeking to attract visitors, investors and new residents, with little emphasis on residents. This justifies our focus on residents. From the literature review, we propose a model of relationships between the constructs, empirically tested using structural equation modeling on a sample of residents from the cities of João Pessoa, Campina Grande, Guarabira, and its surrounding cities, in the state of Paraíba. Along with proposing a model, we have also tested and proposed as cale to measure place satisfaction since existing scales turned out to be insufficient for our purposes. Hypothesis were confirmed, presenting place satisfaction and place attachment as predictors of perceived quality of life; a place satisfaction scale is developed and proposed; and specific factors contributing to overall place satisfaction were identified. The research makes a contribution to the field in that it explores a marketing view focused on resident s interests, offers in formation that can assist place managers over elements that shape residents perceived quality of life,and proposes a scale for measuring place satisfaction.