A inovação na indústria de bebidas e o caso da Leão Alimentos e Bebidas

• Ano de defesa: 2018
• Autor(a) principal: Mariana de Camargo Barros
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; Brasil; ICB - INSTITUTO DE CIÊNCIAS BIOLOGICAS; Programa de Pós-Graduação em Inovação Tecnológica e Propriedade Intelectual; UFMG
• Palavras-chave em Português: Inovação tecnológica; Inovações tecnológicas; Invenções; Pesquisa; Bebidas
• Link de acesso: http://hdl.handle.net/1843/34901

Technological innovation is usually related to high investments in research and development (R&D) and cutting-edge technologies. However, low and medium-technology industry sectors, although not R&D-intensive, are highly innovative and responsible for a significant part of the country's economy, such as the beverage industry. This thesis aims to study the innovative efforts of the Brazilian beverage sector, analyzing PINTEC data for the period from 2000 to 2014, altogether with a case study of the company Leão Alimentos e Bebidas. The results suggests that, despite the fact the sector has low R&D intensity, throughout the diffusion of product and process innovation (or incremental innovation), the sector may be considered quite innovative. The final remarks highlights the importance of technological innovation for this sector: either increasing of competitiveness between companies, either generating benefits for society by increasing the value added of innovative products.