Costuras cognitivas de múltiplas lógicas institucionais nas argumentações estratégicas de gestores do setor público

• Ano de defesa: 2022
• Autor(a) principal: Izabelle Maria Santos Cária
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; Brasil; FACE - FACULDADE DE CIENCIAS ECONOMICAS; Programa de Pós-Graduação em Administração; UFMG
• Palavras-chave em Português: Lógicas Institucionais; Cognição; Estratégia; Mapeamento Causal Ideográfico; Teoria da Lógica Informal; Mapeamento de Argumentos; Institutional Logics; Cognition; Strategy; Ideographic Causal Mapping; Informal Logic Theory; Argument Mapping; Administração mercadológica
• Link de acesso: http://hdl.handle.net/1843/43089

In this study, an overview of the literatures referring to institutional logics and cognitive sewing is made. At first, the concept of institutional logic is discussed, emphasizing especially the perspective of identifying institutional logics and managing rivalry between them. In this context, we highlight the fact that studies stick to very broad or very specific institutional logics, defined a priori, and say little about what a logic is, especially in terms of an argument. Next, aspects related to cognitive sewing are developed, drawing attention to the lack of research that understands the mechanisms of cognitive sewing between different logics. Aiming to contribute to the advancement of the perspective of institutional logics, the present work is based on the opportunity to understand the logics in the languages of the managers themselves and how these logics are sewn, assuming as a general objective “to identify and analyze different types of institutional logics and how they are cognitively sewn together during the strategic arguments of public sector managers”. To do so, it carries out a qualitative and inductive study in the context of elaborating the strategic planning of a state public secretariat. In total, 11 interviews with the high and middle management of the agency were accessed, in addition to the materials developed from the workshops. The structuring of the interviewees' cognitive process through the ideographic causal mapping allowed the systematization of the fundamental and independent constructs of the actors. The interpretation of the network of arrows and formed nodes made it possible to identify the constellations of constructs that were interconnected in order to configure the arguments. Furthermore, the identification of coincident constructs allowed the characterization of the cognitive stitches between the multiple arguments. The results highlight the contribution to the discussion from the perspective of institutional logics by offering a categorization not by the type of institution of its origin, but by the way in which the content of this institution is articulated as a logic in an argument. Added to this, the institutional pillars are introduced as a transversal vision, applicable to different organizational contexts. Finally, the results demonstrate that tensions and contradictions do not occur between the logics: the problematization of conflicts within the arguments themselves is observed, being reconciled by a main statement of the logic in question.