Em busca da experiência expandida: revisitando a adaptação por meio da franquia transmidiática

• Ano de defesa: 2016
• Autor(a) principal: Camila Augusta Pires de Figueiredo
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; UFMG
• Palavras-chave em Português: Franquia; Adaptação; Transmídia; Transmidialidade; Intermidialidade; Adaptation; Sherlock (Programa de televisão); Cheias de charme (Novela de televisão); Arte e literatura; Tradução intersemiótica; Watchmen (Filme)
• Link de acesso: http://hdl.handle.net/1843/ECAP-A8JFED

For some years now, we have observed a tendency in contemporary productions to get involved in a network in which the story unfolds across multiple platforms and several media converge and intertwine, a condition that is called transmedia. As transmedia is incorporated in the process of adaptation, it is possible to observe a rupture with traditional medial procedures of transposition. The aim of this analysis is to investigate the concept and role of adaptation in transmedial franchises adapted from a preexistent work or group of works-a phenomenon that is called in this work 'transmedial adaptation'. We also investigate the new logics of production and distribution in transmedial adaptations, which result in other forms of circulation, marketing and consumption of cultural products. In order to do this, we examine the transmedial project developed in the following franchises: 'Watchmen' by Zack Snyder (2009), 'Cheias de charme' by Filipe Miguez e Izabel de Oliveira (2012) and 'Sherlock' by Steven Moffat e Mark Gatiss (2010-). In order to examine these transmedial adaptations satisfactorily, we adopt an approach that considers both the intermedial and the transmedial aspects of these phenomena