Da notícia ao card: um estudo de caso de retextualização e multimodalidade na UFMG

• Ano de defesa: 2024
• Autor(a) principal: Josiane de Pádua Inácio
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; Brasil; FALE - FACULDADE DE LETRAS; Programa de Pós-Graduação em Estudos Linguísticos; UFMG
• Palavras-chave em Português: Retextualização; Multimodalidade; Ambiente digital; Cards; Divulgação científica; Linguística textual; Modalidade (Linguística); Plataformas digitais; Estratégia textual; Gêneros discursivos
• Link de acesso: http://hdl.handle.net/1843/71944

This paper intends to investigate the rewriting of institutional texts with the purpose of making them more suitable for digital environments, bearing in mind that those texts have to undergo linguistic-discursive reshaping as one genre is transposed into another. More specifically, the study explores a case in which Instagram cards are created using genre texts in the journalistic field as a starting point for the rewriting process. This process requires professionals to be aware of intended meanings, as well as of textual and contextual aspects pertaining to the new scenario in which the text will be circulated, including aspects such as target audience, genre, medium, and platform. A review of the literature available on topics such as rewriting, multimodality, social semiotics, and textual and discursive genres in the institutional realm was initially carried out to support this reasoning. The corpus consisted of selected news stories and a number of derivative cards on the COVID-19 pandemic, both produced by the UFMG Communication Center. Analysis procedures consisted of 1) observing the selected news item’s production conditions and generic characteristics (thematic content, compositional form, and style); 2) observing the set of cards’ production conditions, generic characteristics, and multimodal elements; 3) showing the differences found in the news item-to-card transition, describing the rewriting process involved in producing those cards. Analysis of the corpus used in this study showed that news-into-card rewriting did not factor in key pieces of information, which could have hindered readers’ comprehension. Such transposition, as it occurred, led to loss of information that would have been relevant to readers’ comprehension. This result corroborates the importance of considering multimodal elements in card production, as well as of respecting generic characteristics and original production conditions of both source and target texts.