Discriminação dos indicadores estratégicos que mais influenciam o desempenho organizacional: um estudo de caso na CNH Industrial

• Ano de defesa: 2015
• Autor(a) principal: Edmar Aderson Mendes de Paula
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de Minas Gerais; UFMG
• Palavras-chave em Português: Indicadores de desempenho; Desempenho organizacional; Indicadores estratégicos; Estratégica como pratica; Eficiência organizacional; Planejamento estratégico
• Link de acesso: http://hdl.handle.net/1843/BUBD-A39HSU

An in-depth view of information o the organization performance is a priority for any investment decisions that Will impact on company results. Several studies have addressed the strategic indicators that effect performance, but there is no consensus on how to measure this construct or even how to define its indicators. The lack of standardization of strategic indicators (inputs) or performance indications (outputs), difficult to compare with competitors using the same framework of indicators, since most of these are not easy obtaining, as well as difficult access to strategists of organizations. Given this perspective, this study aimed to discrimination of strategic indicators that influence the performance of companies, focusing on the construction machinery segment, using a case study at CNH Industrial (CNHi) as a methodology research within the approach of strategy as practice aimed at discovering different practice, inter-relating them to its practitioners, and organizational practices. In the first and second phases of this research, exploratory in nature, they have been identified and grouped the strategic indicators from the secondary data analysis, personal interviews and expert panel with CNHi strategists. In the third and final phase of a descriptive nature, were classified (ranking) the strategic indicators, through a survey in semi-structured personal interview with a larger group of CNHi strategist. In summary, the results revealed the strategic indicators that has more influenced business performance are: customer relationships; human capital; effective communication; planning control and strategy execution; development with focus on products and processes; strategic alliances; social responsibility and ethics and glocal: think globally and act locally. It is hoped that these results will serve as an incentive to other companies to contribute to such research, which may lead all of the responses to the validation of these strategic indicators or the proposal of new indicators and their respective validation a posteriori.