| Resumo: |
A study on the graphic presentation of information content and comprehensibility of warning signs in packages of toys commercialized in the Ludovicense market considering the Cultural Ergonomics. This research was conducted in the city of São Luís-MA with the goal of identifying graphics and informational aspects of the verbal warnings signs and identify the degree of responsiveness of the pictorials warning signs. For this we divided the research into three phases. In phase 1, we analyzed a sample of 612 warning signs printed on toy packages represented in verbal and pictorial modes divided into seven (7) classification of toys, collected between June and August 2013. It is considered graphic and informational variables in the analytical study: model of the Graphic Variables Presentation proposed by Mijksenaar (1997); guidelines proposed by Wogalter et al. (2002); and INMETRO (2005) variables. In phase 2 and 3 we selected and tested 12 pictorials with potential buyers of toys. From the results obtained is possible to affirm that, in general, the warning signs, that are in verbally mode, are in accordance with the literature and standards recommended and that the degree of understandability of the pictorial warning signs are, in mostly, above the level recommended by ISO 9186. Nevertheless, it is noteworthy that in 10 of the 25 variables (graphics and informational levels) most of the warnings has shortcomings and, these, consequently, may cause damage / injury to the indirect consumer, the children. |
|---|
