Gestão de museus: Uma análise a partir da Matriz Swot no museu histórico e artístico do Maranhão - Mham

Detalhes bibliográficos
Ano de defesa: 2021
Autor(a) principal: AZEVEDO, Susanne Caldas lattes
Orientador(a): CUTRIM, Klautenys Dellene Guedes lattes
Banca de defesa: CUTRIM, Klautenys Dellene Guedes lattes, CARVALHO, Conceição de Maria Belfort de lattes, FAGUNDES, Marcelo lattes
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Federal do Maranhão
Programa de Pós-Graduação: PROGRAMA DE PÓS-GRADUAÇÃO EM CULTURA E SOCIEDADE/CCH
Departamento: DEPARTAMENTO DE TURISMO E HOTELARIA/CCSO
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tedebc.ufma.br/jspui/handle/tede/3563
Resumo: This research is based on the understanding that museums are spaces aimed at the preservation of cultural assets, in order to provide an environment for socialization, social interaction and cultural enjoyment. Based on this finding, it is necessary to analyze the management of museums, their actions and policies, in order to diagnose essential elements for their functioning. It aims to analyze the management of the Historic and Artistic Museum of Maranhão-Mham, through the construction of the Swot Matrix, in order to diagnose essential elements for its functioning and verify whether its policies, actions and internal management are effective for the museum to achieve its objectives and fulfill its functions successfully. The city of São Luís, recognized as a cultural heritage of humanity, has a good arsenal of different types, including historical and popular culture museums, in addition to other spaces that are said to be distributed, especially in the Historic Center, which is why it is justified the deepening of research in this institution. This is a qualitative approach research, with an exploratory character that uses bibliographical and documentary research. The listed data collection instruments are questionnaires with managers, non-participant observation and institution documents. The interdisciplinary work discusses cultural theories around new identity discourses, intellectual education policies, determining factors for the formation of audiences brought by Bourdieu (2007). It intertwines concepts and approaches on Cultural Heritage such as Choay (2006), Canclini (1999), and uses Museology studies such as Poulout (2013), in order to understand the functioning and approach of the museum institution to society. It presents the management tools provided by Strategic Planning by authors such as Chiavenato (2007; 2009), Oliveira (2007), to the works of Mintzberg (2010) with regard to strategy. The research concluded on the importance of the Mham for the society of Maranhão that, as it is a traditional museum, its representation goes beyond the physical space, but symbolic of its pieces. And through the analysis of the management and configuration of its services, Mham presents strengths, weaknesses, opportunities and threats and it is up to the management to know how to lead them.