MODELAGEM DO AGENTE DE MARKETING NA FASE DE MATCHMAKING NO SISTEMA DE COMÉRCIO INTELIGENTE (ICS) CONSIDERANDO O MIX DE MARKETING

• Ano de defesa: 2008
• Autor(a) principal: Oshima, Rosemary Midori Sugita
• Orientador(a): LABIDI, Sofiane
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Maranhão
• Programa de Pós-Graduação: PROGRAMA DE PÓS-GRADUAÇÃO EM ENGENHARIA DE ELETRICIDADE/CCET
• Departamento: Engenharia
• País: BR
• Palavras-chave em Português: Comércio eletrônico; mix de marketing; marketing eletrônico; agentes inteligentes; ICS
• Palavras-chave em Inglês: Eletronic commerce; Marketing Agent; Ontologies; Marketing Mix; Eletronic Marketing; Intelligent Agents; ICS
• Área do conhecimento CNPq: CNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO::SISTEMAS DE COMPUTACAO::ARQUITETURA DE SISTEMAS DE COMPUTACAO
• Link de acesso: http://tedebc.ufma.br:8080/jspui/handle/tede/404

The research presents the modeling of the marketing agent in the phase of matchmaking in the System of Intelligent Commerce (ICS) considering the mix of marketing. The theoretical recital approaches disciplines of marketing, electronic commerce and computer science. The marketing is boarded of form to relate the advances of the technology with the mix of marketing. It is appraised and characterized the electronic marketing. The concept of electronic commerce and the transformation of the marketing are presented. The description of system ICS is made, as well as its architecture and life cycle is presented. The research describes the marketing agent in the ICS. The ontologies, cases of use and diagrams defined from the established scenes are presented as form of electronic marketing. Finally, the research presents the results, the quarrels and contributions.