Formação e gestão de alianças estratégicas na cadeia produtiva do fumo

Detalhes bibliográficos
Ano de defesa: 2007
Autor(a) principal: Rosalem, Vagner
Orientador(a): Não Informado pela instituição
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: UNIVERSIDADE FEDERAL DE LAVRAS
DAE - Programa de Pós-graduação
UFLA
BRASIL
Programa de Pós-Graduação: Não Informado pela instituição
Departamento: Não Informado pela instituição
País: Não Informado pela instituição
Palavras-chave em Português:
Link de acesso: http://repositorio.ufla.br/jspui/handle/1/2613
Resumo: The competitive strategy used by the organizations with to goal to conquer new markets and maintain their status has been object of many studies. Among the adopted strategies by the organizations and the academy, there are the alliances, which have become very important due to the globalization. This study works with the formation and management of strategic alliances though a set of case studies of the final phases of the productive chain. The fist chapter deals with all the concepts so that the structure and dynamics of the tobacco chain can be described. On the “interface” formed by retail and distributors it was verifiable an increase on the profits of both partners. In exchange of exclusivity the distributor offered a bigger profit margin for the retailer. On the segment which studied to distributors, the strategic alliance made possible the increase of the competitiveness of these towards the competitors. On the last part, where a producer and the distributor formed in a alliance to solve the issue of illegal market action and cigarette piracy. Based on the results found concluded that the formation and management of strategic alliances in the production chain of smoke was beneficial to the players involved.