Detalhes bibliográficos
| Ano de defesa: |
2018 |
| Autor(a) principal: |
Aurélio Neto, Onofre Pereira
 |
| Orientador(a): |
Arrais, Tadeu Pereira Alencar
|
| Banca de defesa: |
Arrais, Tadeu Pereira Alencar,
Castilho, Denis,
Oliveira, Ivanilton José de,
Oliveira, Floriano José Godinho de,
Arriel, Marcos Fernando |
| Tipo de documento: |
Tese
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Federal de Goiás
|
| Programa de Pós-Graduação: |
Programa de Pós-graduação em Geografia (IESA)
|
| Departamento: |
Instituto de Estudos Socioambientais - IESA (RG)
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://repositorio.bc.ufg.br/tede/handle/tede/8422
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Resumo: |
This study is an analysis of Brazil's participation in the global meat market (beef, pork and chicken) and the emergence of Brazilian multinationals in the meatpacking sector, considering each stage of the internationalization process: national distribution, export, commercial offices, foreign production/distribution units and network organization. In this context, the study covers the JBS, Marfrig, Minerva and BRF case studies, and their trajectory from single location servicing national distribution to the multilocational expansion of these companies on a global scale. The study was based on bibliographic and documental research, with survey and treatment of secondary data, being the quantitative research allied with the case study and fieldwork in operational units (subsidiaries) in Brazil and abroad. In order to understand Brazil's competitiveness in relation to the production and export of meat as a commodity, it considers the logistics of exporting this product, identifying the means of transportation, ports and destination markets. Despite the bottlenecks within exportation logistics and the trade barriers faced by Brazilian products, it was found that Brazil is competitive in the international meat trade, with further potential to increase its participation in the global marketplace. To realize this potential, the country needs to reduce the operational obstacles inherent to internal logistics, through the creation of new export corridors and the deconcentration of ports. Despite being a so-called "global market," it has been found that this is a competitive environment, permeated by trade barriers that restrict access to commodities in some of the world's major markets. Some Brazilian companies in the meatpacking sector have opted to move forward in the internationalization process through direct foreign investment, acquiring operating units outside of Brazil, characterizing them as multinationals. As such, in the cases studied, the acquisitions and construction of overseas production units have been shown to form part of these companies' spatial strategy, to overcome trade barriers and increase operational revenue and their share in the world market. In turn, this network organization of Brazilian meat multinationals enables head offices to control their subsidiaries and favors the expansion of their operating markets, through establishing commercial contracts on a global scale. In this way, JBS, Marfrig, Minerva and BRF challenged the traditional order of the global economy and were able to compete directly with foreign companies in their own markets. In addition, these companies facilitated the integration between spaces which were otherwise considered disconnected, through their production and commercialization circuits. |
