Uma análise do gênero anúncios filantrópicos na internet

• Ano de defesa: 2006
• Autor(a) principal: Villela, Mônica de Medeiros
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Programa de Pós-graduação em Letras; letras
• Palavras-chave em Português: Análise do discurso; lingüística; gêneros literários; Bhatia, V.; Hoey, M.; Anúncios pela internet; CNPQ::LINGUISTICA, LETRAS E ARTES::LETRAS
• Link de acesso: https://app.uff.br/riuff/handle/1/18667

The present study seeks to carry out an analysis of Charity Ads. Relatively little importance has been given to the usefulness of this genre in the TEFL context. Nevertheless, this may be an important and practical tool for both EFL teachers and learners. This dissertation attempts to describe certain organisational features of Charity Ads which, to a certain extent, may help to reveal writers intentions and the type of interaction they seek to establish with readers. To this end, a selection of 12 Charity Ads from twelve different web pages from charitable institutions were analysed. In an effort to provide general characteristics of the genre, a context-text connection was established (Butt et al, 1997, Eggins and Martin , in van Dijk, 1997 and Gerot and Wignell, 1995). Subsequently, the texts were matched against two analytical frameworks, namely the rhetorical SPRE Pattern (Hoey, 2001: 123-133) and Bhatia´s Writer Moves (Bhatia, 1993: 45-75, 2004: 87-104). Analyses were then made of the way the texts are organised in terms of the linguistic realisations of the patterns and moves within the genre. This resulted in the highlighting of both macro patterns and micro relations specifc to the genre. Finally, the analyses lead to the conclusion that a specific characteristic was frequent in all the ads, thus characterising an important function of the Charity Ads genre: the Recommended Response, or, the attempt to involve readers in charity campaigns