Trailer : cinema e publicidade no mesmo rolo : um estudo sobre o trailer e o movie marketing, ilustrado pela campanha de lançamento do filme Cidade de Deus

• Ano de defesa: 2006
• Autor(a) principal: Santos, Claudia Melissa Neves dos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Programa de Pós-graduação em Comunicação; Comunicação
• Palavras-chave em Português: Trailer (Cinema); Cidade de Deus (Filme); CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://app.uff.br/riuff/handle/1/20451

The spectacle of the cinema does not only begin when the lights go out and images are projected on the screen. Much before, a publicity machine had been put in operation in order to draw people to the screenings. Despite the fact that the seduction of the spectator was already at work weeks or months before, only when we are watching a movie the enchantment materializes. How we respond to and are affected by such stimuli are the questions of this work. If movie marketing is a segment that defines film as a cultural product, we procede to unmask what it is and how it works. Amidst different practices, one deserves prominence for its persuasive force. The trailer as a publicity strategy has historical and distinct characteristics. To prove its efficiency, we will focus our attention on the different trailers produced for City of God (2002). They will be analysed not only in relation to their selling potential but also as a cultural constructio n of a powerful image of Brazil and its people.