Sujeitos de papel : um estudo bakhtiniano da construção de subjetividade promovida pela revista Capricho

• Ano de defesa: 2015
• Autor(a) principal: Ferreira, Olivaldo da Silva Marques
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Espírito Santo; BR; Mestrado em Estudos Linguísticos; UFES; Programa de Pós-Graduação em Linguística
• Palavras-chave em Português: Language; Subject; Media; Capricho Magazine; Group therapy; Sujeito; Mídia; Revista Capricho; Terapia de grupo; Bakhtin, M. M. (Mikhail Mikhailovitch), 1895-1975; Análise do discurso; Imprensa; Linguagem; Dialogismo (Análise literária); Linguística; 80
• Link de acesso: http://repositorio.ufes.br/handle/10/1619

This dissertation draws upon texts published in Capricho magazine to discuss the role of print media in the subjective constitution of its readers under the bakhtinian perspective. It rescues, through bibliographic research, the emergence, development and the main aspects of women's press, with a focus on that produced in Brazil. In this context, Capricho magazine is analyzed from its first launch up to contemporary editions with a focus on those editions published in 2013. As a result it is perceived that the presumed readers of the magazine are heterosexual teenage girls (13-17 years old), familiar to virtual genres; interested in many trends such as fashion, beauty (fitness, makeup, nails, hair), Brazilian, American and English pop culture (music, books, films, TV shows and celebrities); beginning (or already iniciated) in love and sexual life; belonging to upper classes. The analysis of "Group Therapy" (Terapia de Grupo) section led us to identify a discursive genre originating from a redesign done by the magazine as of the activities carried out in therapeutic encounters popularly known as "group therapy". Moreover, it has demonstrated that the space created in (and by) magazine promotes social interaction among participants with the propagation not only of a discourse aligned with capitalism´s official ideology manifested in the production of texts aimed at self-help, but also of a consumer, classist, individualistic and liberal vision about the world and about the subjects.