MÍDIAS FEMINISTAS E O #ELENÃO: Movimento social de mulheres e as Eleições de 2018

• Ano de defesa: 2021
• Autor(a) principal: Menegusso, Alena Moreira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal do Espírito Santo; BR; Mestrado em Comunicação e Territorialidades; Centro de Artes; UFES; Programa de Pós-Graduação em Comunicação e Territorialidades
• Palavras-chave em Português: Feminismo; mídias feministas; política; interseccionalidade; subject.br-rjbn; Comunicação
• Link de acesso: http://repositorio.ufes.br/handle/10/15645

In this dissertation, we analyze the narratives of feminist media fanpages inserted in the #Ele Não movement, which emerged on the networks during the 2018 presidential race, in rejection of the PSL candidate, Jair Messias Boslonaro. In the last decade, feminist women's collectives have established a strong presence on the Internet, bringing people together and, consequently, rekindling the debate around issues of gender, sexuality and human rights in Brazil. This group of women has used Communication as a political weapon, producing and disseminating diverse content, intersecting gender, race and class oppression. In this way, they act as engaged activists and great sharers of knowledge, who, in a context of political crisis, occupied public space both online, flooding social networks with heated discussions, photos and events; and offline, on the various streets and avenues of the country and in cities abroad. During this period, feminist media collectives were very engaged in trying to bar the candidate, producing scathing criticisms in their profiles and participating in the coverage of the demonstrations. In this research, we outline the performance and narratives of the collectives "Catarinas", "Feminism without Deamgogia", "Feminist Archives" and "Feminist Bloggers" about #Ele Não, during the period from September to November 2018, using Content Analysis to understand similarities and disparities between the approaches between them. We conclude that, in this context, feminist media had an action aimed at inciting debate and less in terms of content production, however, they made important criticisms and sought dialogue with other women, placing them at the heart of this electoral process. In short, Portal Catarinas acted in a more journalistic way during the #EleNão movement, following the protests in several cities. “Feminism Without Demagoguery”, as well as other Latin American feminisms, brought to the fore the debate on Violence against women, which is embedded in what is conventionally called the culture of rape. “Arquivos Feministas” wove criticism with an approach focused on humor and irony. Lastly, the “Feminist Bloggers” took an incisive position, unraveling Jair Bolsonaro's performance and his preparation in longer and more in-depth texts.