Os desafios da governança de dados e a realidade cultural brasileira

• Ano de defesa: 2021
• Autor(a) principal: Pessoa, Larissa Rocha de Paula
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Dados Pessoais; Sociedade da Informação; Governança de Dados
• Link de acesso: http://www.repositorio.ufc.br/handle/riufc/60651

The information society arises with the emergence of information technologies, causing profound changes in social, economic and political relations, promoting an exponential growth of information flows, due to its storage, modification and dissemination capacity of information. In this informative context, personal data and information proved to be true assets of economic value, exposing their holders to the risk of violations of freedom, privacy, intimacy and other rights of the personality, under the General Law for the Protection of Personal Data ( LGPD ) the protection of personal data. Thus, this dissertation aims to analyze the challenges and requirements of data governance in order to adapt companies to the General Data Protection Law, exploring the cultural transformation of Brazilian society towards a culture of data protection and privacy, which will be analyzed from the perspective of neuroscience aiming at the development of an architecture of choices based on privacy and protection of personal data. The theme has social, legal, political and economic relevance, especially with regard to the flow of information and circulation of data between countries, revealing the importance of its protection at the national and international level. As for the methodology, the research has a qualitative, descriptive, exploratory and explanatory methodological approach, developed through literature review of works, analysis of legal texts, journals, articles and specialized scientific research, national and foreign, jurisprudence, opinions and documents (data secondary). Finally, it is concluded that the cultural transformation movement was strengthened with the entry into force of the General Data Protection Law, due to the need to adapt companies, as well as with the creation of ANPD, which has an important role in promoting a culture of data protection and privacy, making society aware of the importance of personal data and information.